KCP&L Contractor Web Portal
Enhancing Communications One Click at a Time
Client: Kansas City Power & Light (KCP&L)
Location: KCP&L territory
Kansas City Power & Light (KCP&L) required a robust communications tool
to strengthen its HVAC contractor network and drive increased participation in the
Cool Homes central air conditioning rebate program.
Conservation Services Group’s ROLE
KCP&L asked CSG to develop and deliver a web portal that would promote contractor recruitment, training and participation in the Cool Homes program. This portal would serve as a one-stop-shop to provide:
- All program details such as eligibility, rebates and incentives
- Marketing collateral for contractors to grow their customer base
- Reporting tools to track program performance and incentives
The timeline was aggressive – only four months to develop, approve and launch the
site prior to the contractor kick-off meeting.
- Participating contractors enjoyed a robust, personalized portal
- Companies could easily register online for training to become Cool Homes contractors
- Contractor communications and reporting processes benefitted from being streamlined
- A significant increase in contractor involvement and satisfaction
- Consistently high quality marketing collateral, reinforcing KCP&L and Cool Homes branding
- Increased customer awareness and participation with nearly four times more rebated
AC units within the first month of the program
Strategy & goals
CSG quickly assembled a team to build the portal. By developing a detailed project plan for all content and tools, CSG and KCP&L met its goals and delivered:
- Personalized reporting - contractors could track their performance
and program ranking, down to the technician level. This included all key program
drivers such as the number of “retired” units, number of jobs completed and percentage
of units repaired. The reporting tool also allowed contractors to select custom date
ranges and to identify sale opportunities based on eligible equipment.
- Customized marketing collateral – contractors could create and order
customized brochures and fact sheets. Professionally printed collateral personalized
with logos, contact information and hours of operation enabled easy customer engagement.
Secure credit card transactions handled by a third-party vendor with a choice of collateral shipped to the contractor
or a targeted mailing list were valuable features of this program.
- Administrative tools – allowed non-technical staff to make changes
to the site, including breaking news and program updates. Staff could also add and
delete new users, update contact information, and use an integrated email tool to
notify all users and make updates to contact information.
The portal was launched and presented during a contractor kick-off meeting held at the Kansas City Royals stadium. Immediate results included:
- Contractor recruitment grew 24 percent during the first two months of the program
- Rebated AC units increased year-over-year nearly 400%
- Streamlined time- and resource-intensive contractor communications and reporting processes
Kathleen DeVito, Director, Regional Marketing Programs