Strategic Marketing

MarketingWith more than 25 years of experience in the energy efficiency market, CSG understands the energy consumer. This multi-layered expertise enables us to better partner with clients to develop compelling and effective marketing strategies and campaigns that deliver results. 

CSG provides a full range of marketing services from campaign conception and planning to implementation and metrics.  Traditional marketing services include:

  • Marketing collateral, branding & packaging
  • Print, radio and TV advertising
  • Targeted campaigns and data mining
  • Public relations and media coverage

The CSG marketing team also brings considerable experience in the following areas:

  • Behavioral  and ethnographic marketing research
  • Geographic information system (GIS) mapping and modeling
  • Digital marketing communications (e.g. social media, web design, online advertising)
  • Social and community-based marketing

Why Is Strategic Marketing Important?

Defining an effective marketing strategy, a process for implementing it and a methodology for measuring it are all key to launching any new program or service. From building public awareness to reducing consumer demand, CSG has the industry experience to help define, build, and execute the marketing strategies that successfully meet our clients’ objectives.

Marketing is both an art and a science. Robust market research placed in the context of larger social and cultural trends helps reveal how to capture a customer’s fleeting attention and how to drive adoption, participation and/or behavioral changes.

CSG will help identify, assess, and target emerging marketing opportunities to position our partners and clients to take full advantage of energy efficiency initiatives and clean energy technologies.

Facts & Statistics

Can you imagine the number of marketing and advertising messages your customers see each day? CSG has partnered with clients to design award-winning marketing campaigns that cut through the clutter.

Here are just a few examples of CSG’s measurable success:

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